The East Coast Buffalo Co is positioned as a leader in the buffalo jerky products space.
The team at East Coast Buffalo Co (ECBC) and I researched three different brand directions, each positioned as a premium product to appeal to health and environmentally conscious males between 18 and 45. A broad range, so we narrowed the brand down to appeal to the same target that also are outdoor enthusiasts. I studied other brands that these same males were looking at, brands like Dodge trucks, John Deere and also REI and Whole Foods.
In the end, the brand never launched due to internal leadership, but I'm proud of the brand and hope to see it revived one day.
This form goes right to my email - it's not unusual to hear back from me within 24-48 hours.