Joe really wanted a classic logo that would be versatile, evocative and high-end. The work he does is extremely detail oriented and he wanted to be sure his logo also reflected that. I presented the three options shown here and they wanted to rock-and-roll with the one on the left.
Working on projects as a family, Joe and the team picked cars for their shirts that meant something to them personally. A classic Camaro that has been in the family for years and a fastback Mustang. Can't go wrong.
I had a lot of fun making some badges and portraits as well.
We wanted to create a site full of imagery and flash. One that was easy to navigate and communicated a deep sense of trust.check out the site
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