Dockside Kitchen

A bay-side dining experience in Ocean City, NJ. Crab cake Benedicts, coffee and lobster brunch combine with the salt air to bring a truly unique atmosphere to the island.

LOGO
CREATION

Logo Creation

When we met to discuss the branding for Dockside, Robert had a very clear vision for what the brand should feel and look like. In a town of old, cliche restaurants, Dockside would be paving the way for trendy, upscale brunch service. We wanted a logo that was versatile, so we made two versions, one with a more square orientation and one with a distinct horizontal layout.

BRAND
FONT

Brand Font

We wanted an easy way to give the brand a distinct, hand-done feel in its visuals without having to write everything by hand. I came up with this pretty simple custom typeface that we could use across all the assets.

LOGO
CREATION

Brand Collateral

There was a lot of work ahead after creating the logo and coming together on the direction of the brand. From creating a brand pattern that was versatile and captured the essence of the brand, to putting together the menu, coasters, membership cards, merch and any other touch points we could think of.

Ready to talk?

This form goes right to my email, it's not unusual to hear back from me within 24-48 hours.

Thank you! Your submission has been received! If you want to check out my free PDF "4 Principles Great Brands Apply to Their Graphics" check it out here:
DOWNLOAD
Oops! Something went wrong while submitting the form.
C 2020 JeffryMacphersonLLC Keep my stuff on this page.