This is a project that never came to be due to some internal company hiccups. However, I loved working on it so much and I really liked the way the brand came together.
I initially created three different brand marks for the company, each with a distinct positioning statement, as the company was going to be starting from the ground up.
The first option I presented was shown as a brand with a deep heritage, rooted in time-tested products with a heavy focus on sustainability and pride in its history.
This brand mark was presented as a brand that would feel right at home in a Whole Foods Market or LLBean store. A brand that is "A Cut Above", an ethical brand that takes great care to produce the very best.
The third option I presented was a brand that was positioned as rugged, no holds barred, "All Buffalo, No Bull" brand that would take whatever measures necessary to bring the best damn buffalo products to market. This was the mark they ultimately chose - scroll below to see some of the collateral I came up with.
Once the main mark was decided on, I got to work creating variations that would work in various situations.
As you can see here, I ended up designing a whole bunch of collateral, from packaging to truck wraps to employee uniforms for events. All in all, it was a fun project that just never came to fruition.
Side note, click here to see an illustration I did while exploring a cannabis infused line of jerky for them.
I’d love to hear about your business, your goals and your challenges.