East Coast
Buffalo Company

This is a project that never came to be due to some internal company hiccups. However, I loved working on it so much and I really liked the way the brand came together in theory, so I'm keeping it in my portfolio as per an agreement I had with the company.

LOGO
CREATION

Logo Creation

I initially created three different brand marks for the company, each with a distinct positioning statement, as the company was going to be starting from the ground up.

The first option I presented was shown as a brand with a deep heritage, rooted in time-tested products with a heavy focus on sustainability and pride in its history.

This brand mark was presented as a brand that would feel right at home in a Whole Foods Market or LLBean store. A brand that is "A Cut Above", an ethical brand that takes great care to produce the very best.

LOGO
VARIATIONS

Logo Variations

Once the main mark was decided on, I got to work creating variations that would work in various situations.

Ready to talk?

This form goes right to my email, it's not unusual to hear back from me within 24-48 hours.

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